Diljit Dosnajh and Parineeti Chopra starrer Amar Singh Chamkila gets buttery love from Amul topical

The internet can't stop talking about the new musical drama film, Amar Singh Chamkila, starring Diljit Dosanjh and Parineeti Chopra! Since its recent release on Netflix, the movie has been receiving rave reviews and showers of congratulations from the cast and crew. Now, the buzz around Amar Singh Chamkila has gotten even bigger, thanks to a delightful shout-out from none other than Amul India!

The popular dairy brand is known for its creative topical ads, and they haven't disappointed with Amar Singh Chamkila. Amul's official Instagram account recently shared a fun animated picture featuring Diljit Dosanjh and Parineeti Chopra in their characters from the movie. The image shows the duo onstage, belting out a tune while holding slices of buttered bread.

Here's the catchy tagline that ties it all together: "Ek Chamach Khila, Amul Punjab Da Buttar" (Give a spoonful, Amul's Punjabi Butter). The caption also playfully acknowledges the film's success, saying "#Amul Topical: Diljit Dosanjh makes waves in the Imtiaz Ali/AR Rahman hit musical drama, Amar Singh Chamkila!"

Yesterday, Parineeti, after being overwhelmed with the reception, took to social media to express her gratitude. “Currently curled up in my blanket. Overwhelmed with your words, your calls, and the movie reviews. (Tears are not stopping). ‘PARINEETI IS BACK.’ These words are ringing loud. Hadn’t thought of this. Yes, I am back, and not going anywhere,” she wrote in her post. 

Currently curled up in my blanket. Overwhelmed with your words, your calls, and the movie reviews. (Tears are not stopping) “PARINEETI IS BACK."

These words are ringing loud.

Hadn't thought of this.

Yes I am back, and not going anywhere! #Chamkila pic.twitter.com/Fl0572agbK

— Parineeti Chopra (@ParineetiChopra) April 14, 2024

For the unversed, the film tells the story of Punjab’s original rockstar of the masses, the highest record-selling artist of his time. He emerged from poverty and rose to the heights of popularity in the 80s due to his music, angering many on the way, which finally led to his assassination at the young age of 27.

Also Read: Priyanka Chopra, Triptii Dimri review Amar Singh Chamkila; praise Diljit Dosanjh – Parineeti Chopra starrer: “It was a treat for the soul”

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